Section 1. Short title
This Act may be cited as the Gun Suicide Prevention Act of 2025.
(a) Prohibition
Notwithstanding the exclusion of firearms from the definition of consumer product in section 3(a)(5)(E) of the Consumer Product Safety Act (15 U.S.C. 2052(a)(5)(E)), it shall be unlawful for a manufacturer or retailer to sell or offer for sale any firearm that does not meet the requirements of subsection (b).
(b) National Suicide Prevention Lifeline label
A firearm meets the requirements of this subsection if a clear and conspicuous label is attached to the firearm or appears on any packaging of the firearm and on any descriptive material included with the firearm that—
(1) is written in both English and Spanish;
(2) in English, reads IF YOU OR SOMEONE YOU KNOW IS CONTEMPLATING SUICIDE, PLEASE CALL THE NATIONAL SUICIDE PREVENTION LIFELINE AT followed by 988 and the toll-free phone number of the National Suicide Prevention Lifeline maintained by the Assistant Secretary for Mental Health and Substance Use under section 520E–3 of the Public Health Service Act (42 U.S.C. 290bb–36c), or any successor to such toll-free number; and
(3) contains a yellow triangle containing an exclamation mark that appears immediately before the words IF YOU on the label.
(1) Violation
A violation of the prohibition described in subsection (a) shall be treated as a violation of section 19(a) of the Consumer Product Safety Act (15 U.S.C. 2068(a)).
(2) Penalties
Any person who violates subsection (a) shall be subject to the penalties set forth in section 20 and 21 of such Act (15 U.S.C. 2069; 2070).
(d) Retailer defined
In this section, the term retailer includes a dealer (as such term is defined in section 921(a) of title 18, United States Code).
(e) Effective date
This Act shall take effect on the date that is 2 years after the date of the enactment of this Act.