Consistent Labeling for Political Ads Act

Section 304 of the Federal Election Campaign Act of 1971 (52 U.S.C. 30104) is amended by adding at the end the following new subsection:

An online platform displaying a qualified political advertisement shall—

(A) display with the advertisement a visible notice identifying the sponsor of the advertisement (or, if it is not practical for the platform to display such a notice, a notice that the advertisement is sponsored by a person other than the platform); and

(B) ensure that the notice will continue to be displayed if a viewer of the advertisement shares the advertisement with others on that platform.

For purposes of this subsection, the term online platform means any public-facing website, web application, or digital application (including a social network, ad network, or search engine) which—

(i) sells qualified political advertisements; and

(ii) has 50,000,000 or more unique monthly United States visitors or users for a majority of months during the preceding 12 months.

For purposes of this subsection, the term qualified political advertisement means any advertisement (including search engine marketing, display advertisements, video advertisements, native advertisements, and sponsorships) that—

(i) is made by or on behalf of a candidate; or

(ii) communicates a message relating to any political matter of national importance, including—

(I) a candidate;

(II) any election to Federal office; or

(III) a national legislative issue of public importance.

The amendment made by subsection (a) shall apply with respect to advertisements displayed on or after the 120-day period which begins on the date of the enactment of this Act.